'Devi2Diva' by Priya Florence Shah

About the Book:

Title: Devi2Diva: Become A Fierce & Fearless Force For Change
Author: Priya Florence Shah
Publisher: Penman Books
Language: English
No. of pages: 101 (in kindle)
Year of Publication: 2019
ISBN:  9789389024012

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In India, “Devi” means Goddess. Unfortunately, Indian women are expected – by society, family and peers - to express the best qualities of the Goddess, while being treated like lesser beings.

A “Diva,” on the other hand, is a woman who is badass - unafraid of expressing herself and choosing her own life path - who doesn’t look to other people or to society for approval.

If you’re weary from the weight of other people’s expectations and worn-out from conforming to everyone else’s image of what the “perfect Indian woman” should be, this message is for you.

Are you ready to transform into a Diva - a woman who is proud to be herself, who is a fierce and fearless force for change? A Diva is a woman who has come into her own power, who can change her life - and the lives of everyone around her - with clarity and compassion.

My Kindle eBook and course, Devi2Diva, will transform you from a Devi, a woman who conforms to society’s expectations – to a Diva, someone who chooses to live life by her own values and ideals. Who chooses what is right for her over what is expected of her.

In this course, you’ll learn how to throw off the shackles of your own limiting beliefs, rewrite your life story and design your destiny. You’ll learn to stop measuring yourself by other people’s expectations and accept yourself fully and completely for who you are and choose to be.

You’ll learn to tune in to the unlimited potential you have – to create and contribute. You’ll learn to become fierce and fearless with a caring community of women who support you in becoming a powerful force for change. Are you ready to transform yourself from Devi2Diva?

About the Author:

https://www.facebook.com/rishthefishA self-published author, blogger, podcaster, and online branding consultant, with a passion for writing, blogging and curating content.

In 1995, she dropped out of a PhD fellowship in molecular biology to do a course in journalism. Since then she has been writing content in one form or another. Not being a fan of mainstream media, she became an environmental journalist and started writing for magazines that covered developmental and environmental issues, like Humanscape and Down to Earth. She also worked for the Center for Science & Environment (CSE) as a reporter for their Green Rating Project.

Around 2001, she discovered online publishing and published her first website, Making India Green, which was featured in Digit Magazine. Since then, she has worked on creating popular websites, newsletters, blogs, email courses and ebooks, and been interviewed for her expertise in writing, blogging, social media, digital marketing, women’s leadership, and entrepreneurship.

In 2004, when blogs became available as tools for online publishing, she quickly adopted what she saw as a powerful technology to publish content, because she believed that blogs would soon become essential tools for corporate PR and online marketing.

Along the way, she acquired Diplomas in Journalism, Advertising and Public Relations, a Certificate in Digital Marketing from Columbia Business School, as well as Social Media Certification (CSMMP™) from Digital Vidya.
She's had the good fortune to be listed among the top Social Media Experts to follow and the top 25 Digital Marketing Experts in India.

She was also listed as one of the Most Followed Indian Digital Marketers, with 12.79% of her digital marketing peers naming her as one of the digital marketers they follow.
Her marketing agency, BlogBrandz Digital LLP, provides digital marketing services to organisations that need to build communities and nurture loyal customers online.

Her vision is to inspire and empower Indian women to become financially and emotionally independent, so they can overcome their limitations, achieve the freedom they deserve, and live their best lives.
To that end, she publishes blogs like Naaree.com (one of the top women’s magazines in India) started her online school, Naaree Academy and the Naaree Talk podcast.

She also studied Travel Writing and Travel Journaling and published a family travel blog with a focus on responsible and sustainable tourism.

When not working, you’ll find her reading, watching movies, listening to music, or playing with her two Labs.  She's a huge Star Wars, Game of Thrones and LOTR (Lord of the Rings) fangirl and love attending Comic-Con Mumbai.

She lives in Pune, India, with her two-legged and four-legged kids.

My Views: 

This review was supposed to come before Ganapati festival; however, I could not do it in time because I had to read the book twice - actually, read it once and listen to it once.

In Disclaimer, it is mentioned that “Some of the hyperlinks in this guide may point to affiliate links and the author may earn a commission if you purchase a product or service through said links”. There are way too many links in the kindle version.
(Update* After reading the review, author emailed me saying that she has removed many of the links from the kindle version so it should be an easier read now)

I was approached by the author for the review and she told me she would send me the paperback when it becomes available (still not heard from her) meanwhile I should read the kindle version. So, I did.
I wonder whether this book was meant for paperback in first place? How do you insert so many links in paperback?

I believe in reading the content thoroughly before I review it, which includes the links provided (to me overlooking the links means incomplete reading on my part); unlike another reviewer I know who once told me how she reviews the books. She reads the back cover and then googles for other reviews and picks up words and sentences from here and there and constructs her own review. I was shocked when I had heard that. How authentic such a review would be? (That’s a rhetorical question).

Back to the book.
Reading the book along with ALL the links provided was not only time consuming BUT confusing as well. Most of the links are to devitodiva.com/the topic of discussion which redirects to hypnosisdownloads.com/the topic of discussion. This link provides description (which I read) and audiobooks to purchase. (Those audiobooks may be gems; you have to purchase the audio to know.)
(*Update: The author informed me that she has removed all these links from the book.)

My first impression was - IF turning yourself from Devi to Diva was a course then this book is merely an introduction/gateway to the actual course that comprises of the audiobooks given in the hyperlinks. And - I did not like that. So, I decided not to make haste and write half-hearted review. Instead, I did this -

I LISTENED to the eBook in my kindle fire without looking at it. That way, the hyperlinks did not hinder my reading experience.
This review comes after listening to the eBook.

The cover - pleasant to the eye. Apt for the subject of the book. Makes you want to pick up the book to read. The tagline/description - 'Become a fierce & fearless force for change', kind of increases one’s expectation from the book.

When you read something with certain expectations, you are often let down.

The disclaimer mentions - “Finally, use your head. Nothing in this book is intended to replace common sense, legal, medical or other professional advice”

I read this book to review, chances are - the effect it had on me is different than the kind of effect it would have on someone who really wants to transform from Devi to Diva. Most of the times, the self-help books leave a lasting impression on your mind IF you are in a situation where you need the self-help.

The content of the book is not extra-ordinary. It is simple, easy to understand and implement into your life. The language is simple. The author adds her own experiences to the book to justify a point and I liked that.

The author has highlighted certain sentences with underlined and/or bold text; those are the sentences you can write down in your notebook.

The book mentions a test - Myers-Briggs Type Indicator(R) [MBTI(R)] assessment test, derived from the work of Carl Jung, and is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions. I took the test and so should you. It is a free test available online. (The eBook has the hyperlink! Or you can google search).

The author mentions books that helped her and I noted down the names and bought one of them. - Shortcut Through Therapy: Ten Principles of Growth-Oriented, Contented Living by Richard Carlson
Another one I want to read is Inner Bonding: Becoming a Loving Adult to Your Inner Child by Margaret Paul.

In short, this is a book you will enjoy reading IF you are really ready to transform yourself - to bring about a desirable change in your life. Even though the language is simple and so is the content; this book is not for light-reading. If you are looking for a book to read while traveling- leave this one out.

If you do read this book, appreciate the efforts the author has put in to write it. That’s how you should start reading it.

Like I mentioned before, this book had a different impact on me because of my perspective; it might change someone’s life.

For me the life changing book was The Secret by Rhonda Byrne. For other people the book meant nothing.

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